Creative director, song writer and one of the most interesting creative minds I came across Ademide Udoma, has curated a group of his favourite producers, videographers and photographers to embark on a creative journey known simply as ‘Thy A’Priori’. Thy A’Priori should be seen as an avant garde and high fashion inspired abstract band. Monk Straps & Loafers II, their first track, is a pitch shifted tale of a misguided female who has fallen to the demonic-esque ways of capitalist greed and high fashion desires.The track was written by Ademide Udoma and produced by VS//YOUTHCLUB, an England based duo who have recently worked with Crystal Castles and many other renown electro bands and artists.
I sat down with the man, Ade Udoma for an exclusive Interview, here’s how that went:
I would not call it a rebirth as ‘A.D.E’ was a very different musical path to ‘Thy A’priori’. I believe the ‘A.D.E’ moniker was a neccesity to enhancing my self as a lyricist, but I also believe that it was starting to hinder my creativity. Due to this i decided to send A.D.E to sleep, but death is only a hiatus for a Jedi.
There are currently numerous on going projects that will be surfacing to the public ever so soon. Just know that I hardly ever sit down, my mind is always creating something new, and when I have geniuses such as Kelvin Krash and Samuel Emmanuel around me, I really cant be caught slacking.
The name is a homage to my philosophical back ground. A’priori being the philosophical term for knowledge that is true by definition e.g. A Bachelor has no wife. You basically can’t disprove this statement and neither do you have to justify it as a Bachelor by definition can have no wife. Therefore i see this project as me fully expressing my self in a way that does not need to be justified and can not be disproved as it is my own “A’priori” defined by me, hence where the “Thy” comes in.
I have always been intrigued in the thought of creating something from nothing. I guess you can call it a demi-God complex, as i truly think that there is nothing more satisfying than seeing an idea fruition into a reality. This is why music, fashion, photography and film are a perfect fit for the way I think, as the demi-god complex works well in any of those fields lol.
Imagine the ‘Empire Strikes Back’ while on mushrooms and all the guys are styled by a hybrid of Yohji Yamamoto and Thom Browne, while the females are styled by a Olivier Rousteing and Jonny Johansson hybrid…. Oh yeah and then I sleep.
I’m twenty one by human years, but secretly 2000 years worth of Jedi and Sith wisdom. (winks)
Look out for upcoming projects by Thy A’Priori, there are definitely big things coming.