Freja Beha Erichsen is the face of the Saint Laurent Pre-Fall 2013 campaign. The danish beauty poses for Hedi Slimane in the collection of rocker chic smoke jackets, slim-fit pants and leather jackets, the whole thing has a Soft Rock vibe to it. He combines the pictures of Freja with pictures of the brand’s new Paris flagship store at 53 Avenue Montaigne. It works perfectly together, Freja is a great fit for Saint Laurent but the lookbook looks the same as the last two lookbooks, maybe it’s time to try something new.
Photography: Hedi Slimane